Head office hears from the field last.
Distributors, dealers and field teams know what is moving weeks before a report shows it. By then the chance to act has gone.
Industries / Retail & consumer
Run your business at the speed your customers buy.
From the distributor to the shopper at the shelf, customers change what they buy every day. See it in one live view and act the same day.
The challenge
Where the business falls behind
Customers buy through distributors, dealers, stores, marketplaces and your own site. Each route tells you something about demand, but the signals arrive in different systems, at different times, and usually too late to change the plan.
Online data sits in too many places.
Ad spend, marketplaces, returns, fulfilment and CRM are in separate systems. Nobody can see what an order or a campaign actually earns.
Forecasts look backwards.
They are built on sales history. The campaign calendar, a competitor launch and this week’s field reports rarely make it in.
Every team has its own numbers.
Sales, marketing, supply and finance each measure performance differently. A simple leadership question becomes a reconciliation exercise.
How we help
One operating layer across the business.
Bring field, store, online and finance data into one view. Use AI to answer questions, route the next action and keep plans current. Start with one decision and build out from there.
- Works with existing systems
- Built and run with your team
- People review the decisions
Hear the market first.
Capture field visits, dealer conversations and customer complaints, then route the next action to the right person.
Plan on what is coming.
Put demand, promotions, launches and supplier updates in one view before the team commits stock.
Spend where it earns.
Measure ads, trade promotions and channel incentives on contribution margin, and move budget by agreed rules.
Run on one set of numbers.
Use shared, reviewed metric definitions so leaders can ask a question and get the answer.
Use cases
From the question to the next action.
Each one starts from how your teams work today and goes live with the people who own it.
Ask questions about sales
Leaders ask in plain language and get the answer without waiting on the analytics team.
One app for field sales
Beat plan, orders, schemes and stock in one place, with a short note after every visit.
Hear from distributors and dealers
Stock issues, competitor activity and order signals in a weekly brief for sales managers.
Prepare dealer visits and quotes
A brief before each dealer meeting, and project BOQs mapped to your SKUs.
Track loyalty points and tiers
Points, tiers and payouts for retailers, dealers and installers, with every payout approved.
Forecast with field and campaign signals
Campaigns, launches and field reports added to sales history before the forecast goes out.
Flag stock and supply exceptions
Reorder triggers, depot movements and late suppliers raised before they become stock-outs.
Manage ads in chat
Review and adjust Google and Meta campaigns from one conversation, measured on margin.
Track marketplace rank and pricing
Rank, competitor price, Buy Box and reviews in a morning brief with the next action.
Spot customers at risk of lapsing
Cohort health and reactivation signals on a schedule, so the team acts this week.
Sort customer complaints
Emails, calls and reviews prioritised and routed, with the tracker kept up to date.
Answer customer and dealer calls
Voice agents answer, qualify and log calls, and every call is quality checked.
Why Parallel Loop
Built with your team, and yours to keep.
Start with one real bottleneck.
Pick the decision that costs most when it arrives late. Put a first version live with the team that owns it.
Run it with your team.
We operate what we build alongside you. People approve the decisions and every step is logged.
Each workflow makes the next one faster.
Every workflow adds to a shared context of your products, channels and numbers. Your team owns all of it.
Pick the decision you want made faster.
Tell us where your business hears from its customers last. We’ll start with the gap that matters most to your team.