The growth team can review customer acquisition cost, assess performance and adjust campaigns across both ad platforms from chat.
- Ad platforms connected
- 2
- For review and adjustment
- 1 chat
The challenge
Reviewing customer acquisition cost and adjusting campaigns meant working across the campaign management layers of two different ad platforms. Licious wanted to bring Google Ads and Meta Ads into one conversational interface.
What we built
Parallel Loop built connectors using Model Context Protocol (MCP) for Licious’s existing campaign management systems. These let the growth team review performance and request campaign changes through chat.
- A Google Ads connector for reviewing and adjusting Google campaigns.
- A Meta Ads connector for reviewing and adjusting Meta campaigns.
- One chat interface for performance questions and campaign changes across both platforms.
The impact
The growth team can manage campaigns by asking questions and requesting changes in chat.
- Review customer acquisition cost directly in a conversation.
- Assess campaign performance across Google Ads and Meta Ads.
- Adjust campaigns on either platform through the same interface.