The ePlus rebuild brings local languages, clearer tier progress and a modern experience to the loyalty journey. Built in seven to ten days, the app is awaiting user acceptance testing and rollout.
- Electricians the app is built for
- >200,000
- To build
- 7-10 days
- Typical build timeline
- 6 months
The challenge
Havells's ePlus app tracks loyalty points earned, sales recorded and points redeemed. For a user base of more than 200,000 electricians, the experience needed a modern interface and richer features.
What we built
Parallel Loop rebuilt the experience and added the tools members need to understand their progress and rewards.
- A complete redesign of the user experience and interface.
- Local languages so electricians can use the app in their own language.
- A new backend module that calculates membership tiers and manages their benefits.
- An in-app widget showing progress through Silver, Gold, Platinum and Diamond.
- Target attainment tracking for members.
The impact
The app was built in seven to ten days, against a typical six-month build. It is complete and awaiting user acceptance testing and rollout.
- Built for a membership base of more than 200,000 electricians.
- A tiered journey designed to show members where they stand, from Silver to Diamond.
- At launch, members will be able to track points earned, sales recorded and redemptions in the modernised app.